Corporate Media

Corporate media is a term which refers to a system of mass media production, distribution, ownership, and funding which is dominated by corporations and their CEOs. It is sometimes used as a pejorative term in place of mainstream media, which tends to also be used as a derisive term, to indicate a media system that does not serve the public interest.

Background

Media critics such as Robert McChesney, Ben Bagdikian, Ralph Nader, Jim Hightower, Noam Chomsky, Thom Hartmann, Edward S. Herman, and Amy Goodman suggest that such a media system, especially when allowed to dominate the mainstream media, inevitably will be manipulated by these same corporations to suit their own interests. These critics point out that the main national networks, NBC, CBS, and ABC, as well as most if not all of the smaller cable channels, are owned, funded, and controlled by an interconnected network of large corporate conglomerates and international banking interests, which may manipulate and filter out news that does not fit their corporate agenda.

Propaganda model

Noam Chomsky and Edward S. Herman have established a propaganda model which purports to explain this bias. The common misinterpretation of this model is that all bias is conscious and centralized. The hypothesis is that the process is decentralized and operates as a confluence of factors, that includes the overt pressure from owners and advertisers, but also by the gradual internalization of the biases and values of the corporate owners, leading to self-censorship.

Other factors include the tendency of journalists to avoid doing original research, instead obtaining news from the same few wire services, such as Reuters and Associated Press, which themselves tend to cover the same news under the same perspective. Due to the desire to reduce operation costs, the mainstream media favor news pieces that are pre-made by these news agencies instead of conducting their own reporting

Impact of the corporate media propaganda model on world events and society

The point of view and statements made by governments, officials, military, police, national security organizations (such as the FBI and CIA), as well as various other political offices are regularly reported as facts and are published without any (or very little) fact checking by the corporate media. Perhaps the most infamous current example of the impact of the propaganda model on world events and societies was during the two-year period following the 2001 US attacks. During this time, according to a five year in-depth research project conducted by the Centre for Public Integrity  the President of the United States George W. Bush and seven high-ranking officials in his administration made at least 935 false statements about the threat posed to the world

In summary, the concentration of massive media firms that control public information is troublesome for the potential for deception misleads the public away from reality. The Senate Committee on Governmental Affairs state that these facts raise fundamental issues as they can bear on social issues and possibly control the shape and direction of the nation's economy. It is further derived that  the summits of business now control or powerfully influence the major media that create American public opinion.

   By Mbogo Tausi

    BAPRM 42611