Creativity
is the act of turning new and imaginative ideas into reality. Creativity
is characterised by the ability to perceive the world in new ways, to find
hidden patterns, to make connections between seemingly unrelated phenomena, and
to generate solutions. Creativity involves two processes: thinking, then
producing. If you have ideas but don’t act on them, you are
imaginative but not creative.
Creativity
is the process of bringing something new into being. Creativity requires
passion and commitment. It brings to our awareness what was previously hidden
and points to new life. A product is creative when it is (a) novel and (b)
appropriate. A novel product is original not predictable. The bigger the
concept, and the more the product stimulates further work and ideas, the more
the product is creative.
What is Innovation?
Innovation is the implementation of a new or
significantly improved product, service or process that creates value for
business, government or society.
Some
people say creativity has nothing to do with innovation— that innovation is a
discipline, implying that creativity is not. Well, I disagree. Creativity
is also a discipline, and a crucial part of the innovation equation. There is
no innovation without creativity. The key metric in both creativity and
innovation is value creation.
Creativity and Economic Development:
We are living in the age of creativity.
Daniel
Pink in his book, A Whole New Mind: Why Right-Brainers Will Rule the
Future defines
Economic Development as:
1. Agriculture Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizers)
1. Agriculture Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizers)
Pink
argues that left-brain linear, analytical computer-like thinking are being
replaced by right-brain empathy, inventiveness, and understanding as skills
most needed by business. In other words, creativity gives you a competitive
advantage by adding value to your service or product, and differentiating your
business from the competition. Without creativity, you are doomed to compete in
commodity hell!
Your
ability to generate innovative ideas is not merely a function of the mind, but
also a function of five key behaviours that optimize your brain for discovery:
- Associating: drawing connections between questions, problems, or ideas from unrelated fields
- Questioning: posing queries that challenge common wisdom
- Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things
- Networking: meeting people with different ideas and perspectives
- Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge
Fostering Creativity at Work: Rules
of the Garage
Follow these simple rules and you will foster a culture of
creativity and innovation: These were defined by HP, which in fact started in a
garage.
Believe you can change the world.
Work quickly, keep the tools unlocked, work whenever.
Know when to work alone and when to work together.
Share tools, ideas. Trust your colleagues.
No politics. No bureaucracy.
The customer defines a job well done.
Radical ideas are not bad ideas.
Invent different ways of working.
Make a contribution every day. If it doesn’t contribute, it doesn’t leave the garage.
Believe that together we can do anything.
Invent.
Work quickly, keep the tools unlocked, work whenever.
Know when to work alone and when to work together.
Share tools, ideas. Trust your colleagues.
No politics. No bureaucracy.
The customer defines a job well done.
Radical ideas are not bad ideas.
Invent different ways of working.
Make a contribution every day. If it doesn’t contribute, it doesn’t leave the garage.
Believe that together we can do anything.
Invent.
By Segesela Blandina
BAPRM 42663
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