Interactivity
It is a two way form of communication. People are able to
make individualized lifestyle choice from endless possibilities offered by the
market. People are no longer just on the receiving end. New media allows
consumers and users to get more involved. This can be seen in simple acts like
commenting on news pieces or writing a review for a place. Interactivity
includes: hyper textual navigation, immersive navigation, registration
interactivity, interactive communications, and interactivity and problems of
textual interpretations. It is a “key value” characteristic of new media.
Interactivity is a powerful representation of user engagement with media texts.
It is also a more independent relation to sources of knowledge, individualized
media use, and greater choice.
Digitality
Media data is transformed into binary codes. Binary code
allows people to access data in a way that is easier and faster. Everything
digital is made up of Binary Code – or zeros and ones. The data can be found as
an output. As an output form it can be seen as online sources, digital disks,
or memory drives. These outputs are to be decoded and received as screen
displays. The opposite of digital is analogue. Analogue refers to the process
of storing physical properties in another physical form – like old newspaper
archives.
Analogue media is fixed – it does not change. Whereas,
digital media is in a constant state of flux. It is constantly flowing,
changing, and improving. Wireless connections between computers, servers, and
networks are becoming more common. Despite this, many connections still depend
on cables and telephone lines. These connects have to be physically dug into
the Earth.
Networking
This characteristic is the availability of sharing content
through the internet. This involves consumption. A prime example would be our
consumption of media texts, and how now we have a large number of highly
differentiated texts available in various ways.
Hyper textual
It is a reference to non-sequential connections between all
kinds of data facilitated by the computer. For example the hyperlinks that
you’ve seen me use in previous posts.It is also an important part of the
history of computing, especially in the way that hypertexts address ideas about
the relation of computer operation systems, software, and databases to the
operations of the human mind.
Simulation
You could link this to previous points in regards to video
games. Simulation games manage to immerse people in a “virtual life” that is
represented or simulated through digital technology. The definition of
simulation is any synthetic or counterfeit creation. It is the creation of an
artificial world that represents a real one. This is done through a
mathematical model, combined with a set of initial conditions, that allows
predictions and visualizations as time unfolds.
Virtual
This characteristic embodies a virtual world that is
created by immersion or engagement in an environment constructed with computer
graphics and digital video. The users have control over their interaction. For
example video games give people a virtual stage where they can interact and
somewhat control their virtual lives to an extent.
By Lyimo Joseph.
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