Economic
contribution
Globally, Creative Industries excluding
software and general scientific research
and development are said to have accounted for around 4% of
the world's economic output in 1999, which is the last year for which
comprehensive figures are currently available. Estimates of the output
corresponding to scientific Research
and Development suggest that an additional 4-9% might be
attributable to the sector if its definition is extended to include such
activities, though the figures vary significantly between different countries.
Taking the UK as an example, in the
context of other sectors, the creative industries make a far more significant
contribution to output than hospitality or
utilities
and deliver four times the output due to agriculture, fisheries
and forestry.
In terms of employment and depending on the definition of activities included,
the sector is a major employer of between 4-6% of the UK's working
population, though this is still significantly less than employment
due to traditional areas of work such as retail
and manufacturing.
Within the creative industries sector and
again taking the UK as an example, the three largest sub-sectors are design, publishing,
and television
and radio.
Together these account for around 75% of revenues and 50% of employment.
The creative industries in Europe make a
significant contribution to the EU economy, creating about 3% of EU GDP -
corresponding to an annual market value of €500 billion - and employing about 6
million people. In addition, the sector plays a crucial role in fostering
innovation, in particular for devices and networks. The EU records the second
highest TV viewing figures globally, producing more films than any other region
in the world. In that respect, the newly proposed 'Creative Europe' programme
(July 2011)[5]
will help preserve cultural heritage while increasing the circulation of
creative works inside and outside the EU. The programme will play a
consequential role in stimulating cross border co-operation, promoting peer
learning and making these sectors more professional. The Commission will then
propose a financial instrument run by the European Investment Bank to provide
debt and equity finance for cultural and creative industries. The role of the
non-state actors within the governance regarding Medias will not be neglected
anymore. Therefore, building a new approach extolling the crucial importance of
a European level playing field industry may boost the adoption of policies
aimed at developing a conducive environment, enabling European companies as
well as citizens to use their imagination and creativity - both sources of
innovation -, and therefore of competitiveness and sustainability. Creativity
plays an important role in human resource management as artists and creative
professionals can think laterally.
Moreover, new jobs requiring new skills created in the post-crisis economy
should be supported by labour mobility to ensure that people are employed
wherever their skills are needed.
In recent years, creative industries have
become ‘increasingly attractive to governments outside the developed world’. The
harnessing of creativity brings with it the potential of new wealth creation,
the cultivation of local talent and the generation of creative capital, the
development of new export markets, significant multiplier effects throughout
the broader economy, the utilisation of information communication technologies
and enhanced competitiveness in an increasingly global economy’.
By Segesela Blandina
BAPRM 42663
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