Email marketing

Email marketing involves sending email messages to a list of prospects or current customers as a way to promote your products and stay in touch with your market. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. Email marketing is a way to reach consumers directly via electronic mail.

The importance of email marketing

Email marketing is important for many reasons. For example, it is important because it is highly adaptable. You can make the emails that you send to promote your business so that they suit any need that you might have. You can target many different social groups and adapt the content accordingly. Since the business world is constantly changing, you have to be able to respond quickly to any changes that the marketing experts present.

Also, another reason why this kind of marketing is important for any business and should not be ignored and forgotten is that it is very inexpensive. You can incorporate it into any kind of marketing plan that your business might have, without having any additional costs. This way, if you get anything from email marketing, you will, basically, get something for nothing. Creating profit, without spending any money, is something that every serious business will take into consideration.

Cost effectively

While many kinds of online promotion and marketing are cheap and do not require a lot of investments, email promotion is by far the cheapest of them all. All you need to do is hire someone to operate your mailing lists and you will have a full marketing campaign at your disposal. Just make sure that you hire someone who knows how to do this in an organized fashion

The possibility of reaching anyone in the world

Since the Internet knows no borders, it is clear that your email campaign can reach anyone in the world, if targeted correctly. If your business has tendencies to operate around the world, this is the perfect tool. Besides, who in the world would not like to expand their business worldwide, if they have the chance to do it? If you are using platform like Word Press, there are many Email marketing plugins out there, which  will help you to capture Emails from your readers quickly and smart ways.

The effects are easily measured

With some means of marketing, you can never be certain whether the money you have invested is paying off. However, with this kind of marketing, you can easily measure how much effect has the campaign had. There are various tools on the Internet that can help you with this. For example, you can measure the click-through rate and also see how your customers arrived to your website. This way, you can easily decide whether email marketing is paying off or not

Easy to use

It is very easy to run an email marketing campaign. It takes no real effort to run it seamlessly, and, if you carry it out well, the receivers of your emails will have no hard time checking what you have to offer. This way, it is a win-win situation for both your business and your potential customers.

    By Mbogo Tausi

     BAPRM 42611