New media is characterized by the following features:
Digital
Media data is transformed into
binary codes called digits. Binary code allows people to access data in a way
that is easier and faster. Everything digital is made up of Binary Code – or
zeros and ones. The data can be found as an output. As an output form it can be
seen as online sources, digital disks, or memory drives. These outputs are to
be decoded and received as screen displays. The opposite of digital is
analogue. Analogue refers to the process of storing physical properties in
another physical form – like old newspaper archives.
Analogue media is fixed – it does not
change. Whereas, digital media is in a constant state of flux. It is constantly
flowing, changing, and improving.
Wireless connections between
computers, servers, and networks are becoming more common. Despite this, many
connections still depend on cables and telephone lines. These connects have to
be physically dug into the Earth.
Interactivity
It is a two-way form of
communication. People are able to make individualized lifestyle choice from
endless possibilities offered by the market. People are no longer just on the
receiving end. New media allows consumers and users to get more involved. This
can be seen in simple acts like commenting on news pieces or writing a review
for a place. Interactivity includes: hyper textual navigation, immersive
navigation, registration interactivity, interactive communications, and
interactivity and problems of textual interpretations. It is a “key value”
characteristic of new media. Interactivity is a powerful representation of user
engagement with media texts. It is also a more independent relation to sources
of knowledge, individualized media use, and greater choice.
Hyper textual
It is a reference to non-sequential
connections between all kinds of data facilitated by the computer. For example,
the hyperlinks that you’ve seen me use in previous posts.
It is also an important part of the
history of computing, especially in the way that hypertexts address ideas about
the relation of computer operation systems, software, and databases to the
operations of the human mind.
Networked
This characteristic is the
availability of sharing content through the internet. This involves
consumption. A prime example would be our consumption of media texts, and how
now we have a large number of highly differentiated texts available in various
ways.
Virtual
This characteristic embodies a
virtual world that is created by immersion or engagement in an environment
constructed with computer graphics and digital video. The users have control
over their interaction. For example, video games give people a virtual stage
where they can interact and somewhat control their virtual lives to an extent.
Simulation
Simulation is the creation of an
artificial world that represents a real one. This is done through a
mathematical model, combined with a set of initial conditions, that allows
predictions and visualizations as time unfolds. It takes the place of more
established concepts. Simulations can be sued as an imitation or representation
of things that are more complex.
By Segesela Blandina
BAPRM 42663
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