We live in a world where shopping,
dating, watching new films and networking can all be done online. In
fact, these actions (and many more) have become a part of our everyday
life. Many of us may experience buyers remorse for purchasing something
online that wasn’t within budget, a desire to post a bad review after a
terrible movie, or have a sense of regret after a bad date.
When it comes to networking for
personal and more importantly business use, there are many benefits to be had
and pitfalls to be avoided. If you are able to effectively engage your
online community you can experience many advantages including:
An introduction to someone such as a
thought leader you might not otherwise have access to.Connecting with other
business professionals in your field.Discussions and research which can further
your insight into your prospects and customers.
These benefits only scratch the
surface. We know that the initial connection is just the beginning.
It begs many of us to ask what it really takes to grow and maintain an online
community in a meaningful way. This post provides 3 helpful tips for
effectively growing and managing your online community.
Tip 1 – Rome Wasn’t Built In A Day
Patience is a key when you are
initially growing your online network and even as you manage it on an ongoing
basis. Perhaps you reached out to a well respected individual or
organization on Twitter and obsessively check your new followers every hour
hoping to see their handle on your list.
When “networking up” you may want to
take a more strategic approach. Spend time doing research, try to see if
there are connections that you may have in common, or a mutual interest or goal
that connects you in some way. Even in the online world, people want to
connect with people they like.
Keep in mind that meaningful
connections on social networks are worth much more than a large list filled
with inactive accounts or illegitimate profiles.
Tip 2 – If You Want to Make Friends,
Be Friendly
Before Google and MapQuest
applications were invented for smartphones, one thing all of us have done at
one point was ask someone for directions. If you were lost which person
would have a bigger impact on you:
Person 1 – Took a quick moment to
tell you that your destination was a couple blocks away.
Person 2 – Spent a couple minutes
showing you where to go and drew you a simple map to help guide your way.
I’m sure we can all agree that the
person that spent just a few extra minutes doing what they could to help you
reach your goal would have left the better impression.
How does this translate to your
online community? Very simply, a little bit can go a long way. On a
consistent basis you may want to:
Use search terms within Facebook
& Twitter related to your areas of expertise and find questions you could
help answer. Visit LinkedIn groups to participate in the conversation as well
as ask and answer questions. Monitor and respond to comments on your company
blog and social sites daily. Identify at least 2-3 web articles per day to
comment on.
Tip 3– Give the People What They
Want
In order to give your community
content that they will devour, you must first determine what it is that they
want. This can be accomplished through a combination of tactics such as
speaking with your current clients to determine what they would find
interesting and monitoring your competitors and prospective clients to see what
type of interaction seems to work best for them.
As a rule, your content should be a
good mix of:
Current and relevant industry news that will be
helpful to your prospects and customers. Informative information about your
organization in a way that does not appear to be a sales pitch. Questions based
on your customer pain points that you have identified. Mini social campaigns
based around a theme to draw in your online audience.By Mbogo Tausi
BAPRM 42611
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