Interactive media

Importance of interactive media

Interactive media is a method of communication in which the output from the media comes from the input of the users. Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment. Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, moving image, animation, video, audio, and video games.

Advantages of interactive media

Effects on learning                   

Interactive media is helpful in the following four development dimensions in which young children learn: social and emotional, language development, cognitive and general knowledge, and approaches toward learning. Using computers and educational computer software in a learning environment helps children increase communication skills and their attitudes about learning. Children who use educational computer software are often found using more complex speech patterns and higher levels of verbal communication. A study found that basic interactive books that simply read a story aloud and highlighted words and phrases as they were spoken were beneficial for children with lower reading abilities. Children have different styles of learning, and interactive media helps children with visual, verbal, auditory, and tactile learning styles.

Intuitive understanding

Interactive media makes technology more intuitive to use. Interactive products such as smartphones, iPad's/iPod's, interactive whiteboards and websites are all easy to use. The easy usage of these products encourages consumers to experiment with their products rather than reading instruction manuals.

Relationships

Interactive media promotes dialogic communication. This form of communication allows senders and receivers to build long term trust and cooperation. This plays a critical role in building relationships. Organizations also use interactive media to go further than basic marketing and develop more positive behavioral relationships.

 Conclusion, Interactive media can be implemented in a wide variety of platforms and applications encompassing virtually all areas of technology. Some examples include mobile platforms such as touch screen smartphones and tablets, was well as other interactive mediums that are created exclusively to solve a unique problem or set of problems. Interactive media is not limited to a certain field of IT, it instead encompasses any technology that supplies for movie parts or feedback based on the users actions. This can include javascript and AJAX utilization in web pages, but can further be extended to any programming languages that share the same or similar functionality. The systems interactivity is evident because of the way in which it solves this commonplace problem.. By observing what time zones a person has crossed and matching those to the basic known sleep cycles of the individual, the machine is able to predict when a person’s body is expecting light, and when it is expecting darkness. It then bombards the individual with the appropriate light source variations for the time, as well as an instructional card to inform them of what times their body expects light and what times it expects darkness. Growth of interactive media continues to advance today, with the advent of more and more powerful machines the limit to what can be input and manipulated on a display in real time is become virtually non-existent.

  By Mbogo Tausi

   BAPRM 42611