Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders.Corporate Communications help organizations combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization. (Charles J. 2007).
The economic crisis underscores the need to rebuild trust in corporations and the critical of adapting to ever evolving media landscape. In this new age of media world has created requires more intense communication as a result of a more transparent and hyper connectivity amongst business today.
With the evolving market trends, there has been a growing integration of marketing and corporate communication especially with the growing importance of social media and other forms of unpaid media. Corporate communication and media relations is no longer confined within the organization but need to be addresses to various constituents to not only earn stakeholders trust to build public image and reputation for long term sustainability but to analyze the interdependence of strategy and communications in getting a strategy right and bringing it to a successful result.
Today’s businesses face the most complex corporate communications challenges ever. Building, maintaining and defending corporate reputation is not optional. It provides a license to operate and directly contributes to shareholder value. A strong corporate reputation helps sell more products and services, makes supply chains more reliable and attracts the best talent. With the challenges that that new media poses to corporate communications practitioners this conference will place you among peers in other professions by employing the latest trends and best practises to conquer the digital age.
Shayo Issa
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