The benefits of social media in marketing

To some entrepreneurs, social media marketing is the next big thing a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. Social media has developed a reputation by some companies for being a passing marketing interest, and therefore, an unprofitable one. The statistics however, shows that 92% of marketers that use social media marketing is important for their business.

This demonstrates a huge potential for social media marketing to increase sales of a company. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. But marketing with social media can bring remarkable success to your business.

Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing covers activities involving social sharing of content, videos and images for marketing purposes.

The following are the benefits of social media in marketing

Increased brand recognition:  social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.  For example a frequent user could hear about your company for the first time could create more customer might become better acquainted with your brand after seeing your presence on multiple networks.

Improve brand loyalty: brands who engage on social media channels enjoy higher loyalty from their customers. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove customers into being brand loyal.

More opportunities to convert: every post you make on a social media platform is an opportunity for customers to convert. You will simultaneously have access to new customers, recent customers and old customers, and you will be able to interact with all of them. Every blog post, image, video or comment you share is a chance for someone to react and every reaction could lead to a site visit and conversion. But not every interaction increases the likelihood of an eventual conversion.

Build a close and strong relationship with the customers: through the social media Companies communicate with the potential customers. The get information from them what they think about the products, their interest  in order to satisfy them makes the Companies think in what status is their Company in the society and how much efforts is needed to build their economy higher.

Through the social media helps Companies know about their competitors what they do and plan. Through the social media can spy what other Companies are doing their services and products they provide and at what quality so it benefits other Companies. It also enhances communication between two competing Companies.

BY CHAMI FRIDA A

BAPRM 42690