Online or virtual community is the gathering of
people, in an online "space" where they come, communicate, connect,
and get to know each other better over time. Your community will be what you
and your members make of it.
Why Do People Join and
Build Virtual Communities?
People have been using online spaces since the
beginning of the Internet to communicate. That includes prior to the World Wide
Web, when electronic bulletin boards and email loops connected folks across
time and space.Many found that they began to form bonds of one sort of another.
Today, the online forum is viral and every where.
Types of activities people have enjoyed through
these online connections.
- Socialize - meeting people, playing around, sharing jokes, stories and just taking interest in each other. Communities like this often focus around bulletin boards and chat rooms.
- Work together (business) - Distributed work groups within companies and between companies use online community to build their team, keep in touch and even work on projects together. .
- Have topical conversations - Online salons and discussion forums such as the Well Cafe Utne and others have formed communities of people who enjoy conversations about topics and shared interests. Forum One noted in 1999 that the top ten topics for forums registered at their site are around the topics of (in order): relationships (16%), "mega sites (diverse topics, aggregations of smaller conferences - 11%), business and finance (8%), health (5%), hobbies (4%), religion (3%), music (3%), international (3%).
The Effect of Online
Communities
Keeping in Touch
For more than a century now,
technological advances have brought the world closer, making communication
across long distances easier. Telegrams are faster than letters; phone calls,
in turn, are faster than telegrams, as well as easier and more pleasant, since
they require no go-between and allow users to hear each other's voice. Cell
phones take this one step further, allowing people to call and speak with each
other regardless of their location. Online communication of all types is the
most efficient yet, with email being a near-instantaneous version of the paper
letter; webcams, paired with communication programs such as Skype, iChat or
Google Video Chat, make it possible to see the person you are speaking with
rather than just hear his voice.
Doing Business
The same technological advances that
have simplified and improved personal communication have also had the same
beneficial effects on business. Communication between colleagues is
near-instantaneous whether they are a few rooms or a few countries apart; video
conferencing allows companies to have workers scattered around the globe while
but still hold efficient meetings and discussions; business networking is made
easier by social media and online networks designed specifically for that
purpose, such as LinkedIn. Perhaps most importantly, companies can expand
beyond their local market and gain a wider customer base simply by maintaining
an active online presentation.
Reaching a Broader Audience
As people's ability to communicate
improves, the reach of their messages widens. This can be especially important
in politics and activism. For instance, photos and video recorded covertly
through a cell phone can be quickly and easily shared online through websites
such as YouTube, making it harder for oppressive regimes to keep control;
social networks such as Facebook and Twitter can be used to organize and
coordinate meetings and protests. The Egyptian revolution of 2011-2012 was
spurred greatly by social media.
By Segesela Blandina
BAPRM 42663
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