Innovation and creativity in business
Over the last decades, innovation and creativity have
become critical skills for achieving success in developed economies. The
need for creative problem solving has arisen as more and more
management problems require creative insights in order to find suitable
solutions.
Creativity goes hand in hand with innovation. And there is
no innovation without creativity. While creativity is the ability to
produce new and unique ideas, innovation is the implementation of that
creativity - that's the introduction of a new idea, solution, process,
or product. Creativity is the driving force behind innovation and the
incorporation of looking at things from a different perspective and
freedom of restrictions by rules and written or unwritten norms.
Why is creativity important in business?
Creativity and innovation within a well-run companies have
always been recognized as a sure path to success. Stimulating creativity
and exploring completely new and unknown before territories lead as
result to increasing the productivity of the organisation. Encouraging
the employees to think outside of the box and giving them time and
resources to explore new areas for innovative ideas is the key to
cost-effective business solutions.
Creativity improves the process ofsolving problems. It
doesn't matter if we're talking about developing a new strategy or an
innovative way to stay ahead of the competition. Creative problem
solving gives that competitive edge that any business is striving to
achieve.
By Chami Frida ,A
BAPRM 42690
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