Corporate communication, refers to the communication within corporate organization (internal communication) as well as the communication between different corporate entities (external communication

Types of Corporate communication

Internal Corporate Communication.
Internal corporate communication means the communication within a particular company.
Some of the commonly-used tools for internal communication can include business meetings, conferences, interviews, and presentations.
It may also include print media, like brochures, newsletters, memos, or business letters.
It is used to make announcements, take decisions, and in general, share information, views, and opinions within the organization.
It is a great way to create a conducive work atmosphere, thus increasing the productivity of the organization.
Factors like work hierarchy come into picture during internal corporate communication.
Depending on the direction of communication, this entity can be further classified as horizontal or vertical communication.
Horizontal internal communication refers to communication within peers, while vertical internal communication refers to communication within the different hierarchies in the organization.

External corporate communication.
External corporate communication process includes communication of the corporate organization with its current/potential investors, customers, and other corporate entities.
The communication process includes elements, like advertising, marketing, and public relations.
It is responsible for the way the company portrays itself to the entire corporate world.
Thus, this methodology is instrumental in creating the brand image or brand identity.
It may also include advertisement campaigns and promotional events.
A few more entities that are used in this type of communication are television ads, newspaper ads, radio jingles, and promotional events.
It includes business proposals, affiliation, or partnership proposals as well.
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