DEVELOPMENT OF THE NEW MEDIA

Before organization had traditional ways of communicating with their stake holders such as publicity but organization could not reach the organization could not easily contact with their stake holders.  In the rise of digital world has brought new advance ways on how organization communicates with their stake holders. In this world of digitalization everything can reach the stake holders very fast and enhance the profit.  The digital world has help create a networking society between the organization and the stake holders in that way they will feel loved and valued.

Through the social media had brought organizations close with their customers. Through Emails, face book and other social network an organization can publish their flyers, bronchures where viewers can give their opinions about your product. This is because they are made aware of the corporate activities done in the organization their products and services they provide. In that way they can air out their opinions and views about your organization in order to reach the organization mission and vision.

Also the internet which is the global system of interconnectedness computer that uses the internet protocol. Helps connect millions of computers together globally in which any computer can communicates with any other computer. The internet makes organization communicate with their stake holders because they help expand the channels of communication and terminate boundaries. An organization can communicate with their stake holders from other countries and fulfil their interest without him or her travelling to that particular country. An organization can also do a video conferencing where people can watch easily. In this way helps organization to expand their economy because stake holders discuss their interest and bring new ways of thinking economy.

In the press conference organization invite the media to hear them speak, or make announcements or even answering questions from reporters by giving accurate information to the stake holders through the media. This is normally done by the Company’s executive management. This helps an organization fulfil the interest of their customers. This is done in order for organization to promote their products and services so helps stake holders understand and know what an organization has for them.

In advertising helps company promote and sell company’s product or services. Advertising has become so much part of our lives and help so much in driving up sales. The main purpose of this communication is to reassure stake holders that a company is viable and successful. The adverts involves innovation and creativity made in order for an organization to communicate to the targeted customers. It can be about a new product or services, creating and maintaining brand identity and increasing sales 

BY CHAMI FRIDA A

BAPRM 42690