The way digital age changed the communication and business system

The digital age changed the communication system and business management

To understand the workings of media, as McLuhan advised, one must also understand that the format, the medium, and the shape of the way we project, communicate, or demonstrate our ideas shapes the message itself. Today’s digital devices demand our constant attention, completely changing the ways we interact, advertise, work, entertain, gain knowledge, conduct business, create, communicate and so much more.

Now, you can talk to anyone at any time. Ideas can flow quickly and are often quite explosive. Managers are finding they need to communicate with younger employees in a whole new manner. Businesses that do not understand the explosive nature of the digital communication network can often find themselves struggling to catch up with a negative storyline.

The digital revolution 
Has given us the ability to easily copy and replicate things. While this may be helpful in championing a product on the digital highway, it also means managers will need to work harder to protect their original ideas, product innovations, and copyrighted insights. Culturally, digital has changed the way we identify with one another and form communities. While 20th century consumers bonded in tight-knit neighborhoods, today’s target demographics gather together in far-flung global communities. They can easily gather in chat rooms, YouTube communities, and online forums to share personal stories or provide advice. Business managers will need to do more to ferret out these new communities in order to find advocates and influences who can help them build a brand message. As a result of photography’s, perpetuated by digitization, impact, we have become a much more visual society. Images and photography have become an integral part of our culture and understanding.

The dynamics of communication change in cyberspace,
 People are more open and do not use as many filters as they would in face-to-face communications. Sometimes people share very personal things about themselves. On the other hand out spills rude language, harsh criticisms, anger, hatred, even threats. This feeling of over-familiarity confers undue credulity and equality on even the most pedestrian of bloggers. No one knows your credentials or lack thereof, so you are taken as seriously as everyone else.

This blurring of the individual, cultural, and societal lines makes managing and marketing even more challenging in the 21st century. McLuhan recognized how our society had changed radically with the introduction of the visual language of writing and the further widespread impact following the introduction of the printing press. Recently, we have faced another revolution of communication, the digital age. But even he might have difficulty formulating an effective approach to today’s employees, business. Now we are overrun with images, meaning that businesses will need to work even harder to stand out in a world of visual overload. Imagery and photographs used in communication and marketing must be clear, precise and meaningful. They need to add to the story lines that consumers are creating for themselves as colleagues and consumers so that to attract them buying the services and products.
  By Segesela Blandina
         Baprm 42663