New media technologies are having a major impact on society as a whole. The integration of such technologies into social settings within society, such as the household, is having a major influence on social interaction between individuals. It is evident from existing literature that new media technologies impact on the social interaction within households in many different ways. New media technologies can assist in increasing interaction amongst families by bringing generations and family members together.
As a result, it can help bridge generational and digital divides. On the other hand however, new media technologies within a household can lead to a growing privatization within family life, with individuals increasingly using technology independently rather than collectively.
‘How are new media technologies impacting on social interaction within households?’ I want to explore if new media technologies do in fact bring family members together and increase social interaction amongst one another, or if it leads to a family divide instead (McGrath 2012).
In brief the new media brings about the interaction among the family members and therefore can move from household to the next. The household interaction may result to the society interaction and hence creation of virtual community.
The Importance of Communication & Social Interaction
The family is a social system that has “a collective identity”, which is the “result of shared
recollections of togetherness that are created as family members spend time together in
shared meals, games, and chatting”. Communication is “a symbolic, transactional process or the process of creating and sharing meanings” and it plays a significant role in the relationship between individuals for the functioning of a family or a household. Families that spend time together “in common activities enjoy a higher quality of communication”. A lack of communication within a household can have a detrimental impact on family interaction, family cohesion and thus on the relationships between individuals within a household. For that reason, family communication is essential to any family and household as it “plays a significant role in the relationship between family leisure and family functioning” (McGrath 2012).
Therefore by looking at communication importance in the family level and hence its creates the interaction.
The importance of communication
- Creates the high level of interaction among family members and hence could create the communication concerning certain product or service provided by the company.
- Creation of virtual communities; the household communication may lead to creation of society which have similar interests and the corporate communication professionals creates a long term relationship with the virtual communities
Lyimo Joseph
BAPRM 42597
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