HOW SOCIAL NETWORKS ARE IMPORTANT IN BUSINESS

Using Social Media for Personal Use

Social media’s big draw is that it is a quick and easy way to connect with friends and loved ones. You can share exciting news about your life through statuses, pictures and videos. Or you can share details about your day, basically you can share anything you want about your life. For family living miles away, it gives them a chance to feel like they are a part of your life without a plane ticket or long-distance phone calls. Probably the best social media platform for this purpose is Facebook. This particular site combines statuses, photos, video and more, being the optimal site for sharing your life with others.

Using Social Media for Business

When it comes to your business, it is important to be on as many social media sites as possible. These sites offer many different options to share information and have different users on each one. As a result, the more sites your business is on, the more eyes will see it. As mentioned before, there are different benefits to different sites, and it is important that you are comfortable using each one.

• Facebook

Facebook allows users to get to know your business more intimately. You can communicate through status updates, photos, messages and more. The key to being successful with Facebook is interaction. If patrons post a question on your page, respond! The more you respond and interact with the people who “Like” your page, the more they will talk about your business to others and share your page, getting you more “Likes.” Of course, interaction isn’t the only thing that will get you noticed. You have to tell your followers what is going on with your business: update them with statuses, photos, links and more.

• Twitter

With Twitter, you can share news and updates about your business quickly. Like Facebook, it is important for you to interact with your followers. It also gives you a chance to find like-minded people through hashtags, which were mentioned before. If you are tweeting about Tedx, you can hashtag it as #Tedx and your tweet will be put in any searches with ‘Tedx’ in it. Using hastags this way can help not only other people discover you, but help you discover people who are talking about the same topic. You can interact with them through this method and hopefully find new fans and followers of your business.

• Instagram

Instagram is a great show-and-tell social media tool. Like Twitter, it utilizes hashtags to make it easier for like-minded people to discover your business and follow you. This social media platform is great for those in the retail business because you can use it to show off new arrivals. Own a bakery and want to fill your account with decadent pastries and desserts?You should create an account and promote it.
By Musa Lilian BPRM 42631