Extranet and its importance in corporate communication

New Jersey (2009) describes the extranet as a private network connection which utilizes the internet technology and the telecommunication system to share certain information of the organization with the customers, vendors and business partners.

It can be explained as an internet that can be partially accessed by authorized external stakeholders and this enables both internal and external stakeholders to exchange information over the internet in a secure way by using Internet technologies to interconnect the intranet of a business with the intranets of its customers, suppliers, or other business partners.

Also its necessary to secure information, to make sure that only intended stakeholders gets information example Tanzania breweries when want to inform something their wholesalers so they use extranet and it will be secured to avoid unintended people to be reached with information.

The following are the importance of extranet in corporate communication.

It helps to improve the security in corporate communication between an organization and business partners since exchange can take place under a controlled and secured environment

Because information is the key of any company or an organization and with security the documents of customer and organization will be up to date and stored securely and that only those individuals in any given working group who need access to any particular document have the relevant permissions example password.

Extranet it helps in improving relationship with main or potential consumers  through getting an opportunity to attract new customers, clients, or business partners and to retain existing potential trading partners or customers and also extranet is that it enables the organization to respond to competitive new businesses entering the marketplace.

 The use of extranet for quality services and provision of information to the potential customers help to promote good corporate identity and image of the organization. Moreover, the successful use of extranet can help the organization gain positive relationship building and maintenance, from which trading partners can opt to remain loyal to the organization

Conclusion

As we already see the importance of  intranet and extranet in corporate communication also intranet and extranet has the following challenges like system access should be controlled and checked properly to protect the system and information going into the incorrect hands and also it can decrease personal face to face contact with clients and business partners.

By JOSHUA HELENA M

BAPRM 42571